Tag Archives: Toronto

The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space

Weaving a social context into your business is quickly becoming a prerequisite for success.

Fortune 500 companies are already investing in what is now known as the ‘Social Enterprise’, wherein employees easily collaborate with one another and use social media to connect with partners and customers like never before.

The Social Enterprise promises to connect companies with their customers and employees in a whole new way. In this post, I talk about what it means for a business to be social.

I also profile three Toronto startups – Viafoura, realSociable and Rypple – that are shaping the Social Enterprise pie, one slice at a time.

There are many aspects of a business that social enterprise technology can serve, and numerous software companies have emerged in the last few years to solve these problems.

Salesforce.com, one of the front-runners in bringing Social Enterprise technology to its clients, believes that:

85% of companies use social media to engage customers
64% of users are more likely to purchase from a company that helps them via social media
27% of companies active in social media report higher profit margins
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123rd Annual Dinner recap – Stolen moments of a few “well dressed clowns”

The 123rd Annual Dinner, a highly anticipated soirée and a premier event in the city of Toronto, was an entertaining and spectacular night as suspected.
It was an absolute honor to have been present at this beautiful gala event hosted by the Toronto Board of Trade, featuring Jian Ghomeshi as MC and Guy Laliberté as the keynote speaker. Yes, this is the one and only Guy Laliberté who founded the famous Cirque du Soleil – watched and enjoyed my millions of people around the world.
Guy began his keynote by coming out on stage, quickly scanning the crowd with red clown noses on, and saying: Wow wow wow, I’ve never seen so many well dressed clowns in my life!
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