Tag Archives: social media

Technology Trends and Disruptions in 2012

In this video blog post I talk about technology trends and disruptions I see coming in 2012. Some key themes include — enterprise software making a comeback, how there is a true globalization of startups and VC money, how social is changing for the better and lastly how reading and education are being disrupted.

Whats funny though is that I recorded this video over the weekend and Apple’s iBooks 2.0 and iTunes University announcements came out on Jan 19th (yesterday) and focused exactly on the last point I make — about education, learning and reading needing to be disrupted.

In any case, you must watch the recorded live stream of the Apple educational event if you haven’t already. Do it for your kids if not for yourself, because it will be their new reality very soon.

In a nutshell, Apple is first in line (and likely soon to become the leader) to completely changing the face of education by allowing students to access textbooks on their iPad, textbooks that are a lot more fun, interactive and engaging. And probably more impactful, by partnerning up with more schools than ever to release even more free classes on iTunes University from leading educational institutes like Stanford, Harvard, MIT etc. These free classes while intended for students and teachers in those schools and programs, can also be accesses for free by anybody with an iTunes account.

Almost unbelievable. I mean who wouldn’t want to take a 2 hour class at Stanford, for FREE, while sitting in their living room, right?

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Posted in Funding, Innovation, Media, Social, Startups | Tagged , , , , , , , , , , , , , , , | 3 Comments

Google Pluses and Minuses – What Works & What’s Missing with Google+

Google’s latest offering in the social networking arena – Google Plus (Google+) has now been out for over a month. Google Plus has already surpassed 25 million registered users. To put this in perspective, know that Facebook took 3 years to reach this goal!

Google’s failure to effectively launch Google Buzz and Google Wave a few years ago, made this new foray into social networking seem like a monumental task, but it looks like this is one of their best efforts yet. The company may have finally figured out how to do social well, their key mantra being: you don’t have to share your content with everyone. Instead they expect content to be targetted to specific contacts and groups of people.

Below are my thoughts on some of the less obvious features that are awesome and some comments on what might be missing:

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Posted in Innovation, Media, Product, Social, UX/ UI | Tagged , , , , , , , | 5 Comments

Why Social Media Is Not Working For You: A Wake-up Call

Often businesses get overwhelmed by the hype around social media and jump right into it to avoid getting left behind. This tends to lead to a circumstance where a company expects to start seeing traction, but end up only burning rubber – simply because they haven’t thought things through properly.

They then tend look for issues with their quality of content or frequency of posting (which do contribute to take up in some capacity) without really looking at the big picture of why progress hasn’t been made.

Below are some common reasons why social media may not be working for your organization (apart from the fact that you sound like a corporate robot and not a real person):

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Posted in Corporate Culture, Marketing, Media, Social | Tagged , , , | 2 Comments