- The rise of engagement marketing: Takeaways from #MKTGNATION
- Reflecting on 2012 and looking forward to the year ahead
- Facebook’s inability to stay focused and be original
- Achieving exponential user growth: Marketing in the new age
- Twitter’s walls are going up! And soon.
- Technology Trends and Disruptions in 2012
- The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space
- Reminder on why Business Blogging is essential
Tag Archives: social media
In this video blog post I talk about technology trends and disruptions I see coming in 2012. Some key themes include — enterprise software making a comeback, how there is a true globalization of startups and VC money, how social is changing for the better and lastly how reading and education are being disrupted.
Whats funny though is that I recorded this video over the weekend and Apple’s iBooks 2.0 and iTunes University announcements came out on Jan 19th (yesterday) and focused exactly on the last point I make — about education, learning and reading needing to be disrupted.
In any case, you must watch the recorded live stream of the Apple educational event if you haven’t already. Do it for your kids if not for yourself, because it will be their new reality very soon.
In a nutshell, Apple is first in line (and likely soon to become the leader) to completely changing the face of education by allowing students to access textbooks on their iPad, textbooks that are a lot more fun, interactive and engaging. And probably more impactful, by partnerning up with more schools than ever to release even more free classes on iTunes University from leading educational institutes like Stanford, Harvard, MIT etc. These free classes while intended for students and teachers in those schools and programs, can also be accesses for free by anybody with an iTunes account.
Google’s latest offering in the social networking arena – Google Plus (Google+) has now been out for over a month. Google Plus has already surpassed 25 million registered users. To put this in perspective, know that Facebook took 3 years to reach this goal!
Google’s failure to effectively launch Google Buzz and Google Wave a few years ago, made this new foray into social networking seem like a monumental task, but it looks like this is one of their best efforts yet. The company may have finally figured out how to do social well, their key mantra being: you don’t have to share your content with everyone. Instead they expect content to be targetted to specific contacts and groups of people.
Often businesses get overwhelmed by the hype around social media and jump right into it to avoid getting left behind. This tends to lead to a circumstance where a company expects to start seeing traction, but end up only burning rubber – simply because they haven’t thought things through properly.
They then tend look for issues with their quality of content or frequency of posting (which do contribute to take up in some capacity) without really looking at the big picture of why progress hasn’t been made.