Tag Archives: innovation

The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space

Weaving a social context into your business is quickly becoming a prerequisite for success.

Fortune 500 companies are already investing in what is now known as the ‘Social Enterprise’, wherein employees easily collaborate with one another and use social media to connect with partners and customers like never before.

The Social Enterprise promises to connect companies with their customers and employees in a whole new way. In this post, I talk about what it means for a business to be social.

I also profile three Toronto startups – Viafoura, realSociable and Rypple – that are shaping the Social Enterprise pie, one slice at a time.

There are many aspects of a business that social enterprise technology can serve, and numerous software companies have emerged in the last few years to solve these problems.

Salesforce.com, one of the front-runners in bringing Social Enterprise technology to its clients, believes that:

85% of companies use social media to engage customers
64% of users are more likely to purchase from a company that helps them via social media
27% of companies active in social media report higher profit margins
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Posted in Profiles, Social, Startups | Tagged , , , , | 6 Comments

Creativity and Innovation Go Hand in Hand

What do creativity, music and innovation have in common?

I recently watched a TED talk by researcher and musician Charles Limb, who conducted a bunch of experiments on jazz musicians and rappers – highly creative people – to see if the functional MRI scans of their brain activity was similar. He wanted to try and determine (and tap into) the secrets of the creative mind.
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Posted in Innovation, Startups | Tagged , , , | 9 Comments

How Innovation In Tech Has Changed

There are so many successful tech startups around us today. In recent history the likes of Instagram, Kik, Plancast, Angry Birds, Rapportive etc have kicked butt. In not-so-recent history we had apps like Facebook, Twitter, Ning, LinkedIn, iTunes, Flickr etc …
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Posted in Funding, Innovation, Startups | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments