- The rise of engagement marketing: Takeaways from #MKTGNATION
- Reflecting on 2012 and looking forward to the year ahead
- Facebook’s inability to stay focused and be original
- Achieving exponential user growth: Marketing in the new age
- Twitter’s walls are going up! And soon.
- Technology Trends and Disruptions in 2012
- The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space
- Reminder on why Business Blogging is essential
Tag Archives: community
Often businesses get overwhelmed by the hype around social media and jump right into it to avoid getting left behind. This tends to lead to a circumstance where a company expects to start seeing traction, but end up only burning rubber – simply because they haven’t thought things through properly.
They then tend look for issues with their quality of content or frequency of posting (which do contribute to take up in some capacity) without really looking at the big picture of why progress hasn’t been made.