Category Archives: Product

Achieving exponential user growth: Marketing in the new age

When I first read Andrew Chen’s essay on how the VP of Marketing role is changing into a role best described as ‘Growth Hacker’, I was sold after the first paragraph. While I disagree with some parts of his post …
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Posted in Marketing, Product, Startups | Tagged , , , , , , , , | 1 Comment

The iPad2 and my Top 5 native iPad apps

Folks, I had recorded this back in August during my road trip to Philadelphia and Atlantic City and completely forgot to post it here! Take a look at the video, after which you can check out the top 10 list of my most-loved, most-used “productivity” iPad Apps.
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Posted in Gadgets, Innovation, Media, Mobile, Product | Tagged , , , , | 1 Comment

Google Pluses and Minuses – What Works & What’s Missing with Google+

Google’s latest offering in the social networking arena – Google Plus (Google+) has now been out for over a month. Google Plus has already surpassed 25 million registered users. To put this in perspective, know that Facebook took 3 years to reach this goal!

Google’s failure to effectively launch Google Buzz and Google Wave a few years ago, made this new foray into social networking seem like a monumental task, but it looks like this is one of their best efforts yet. The company may have finally figured out how to do social well, their key mantra being: you don’t have to share your content with everyone. Instead they expect content to be targetted to specific contacts and groups of people.

Below are my thoughts on some of the less obvious features that are awesome and some comments on what might be missing:

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Posted in Innovation, Media, Product, Social, UX/ UI | Tagged , , , , , , , | 5 Comments

Karma Behaviorism: Does It Pay Off?

The @Jonathanscard story is taking the world by storm. TechCrunch, the Globe&Mail etc have already written about it. (Yeah I know what you’re thinking – even credible “news” sites are nothing more than link grabbers these days).

Anyhow, I myself tried it today to see if it works. And it did!

I walked over to a Starbucks this afternoon and ordered a $3.23 grande ice-tea lemonade – and quelle surprise – a quick scan of the photo image of the loaded Starbucks card on my phone, rang the order through! The cashier was pretty impressed by my “tech skills” too. Poor guy had no idea it was simply a photo image of the barcoded back of the Starbucks card 😉

In any case, of course I was happy to get my poison of choice, free of charge to me. But the question remains: is JonathansCard a thoughtful gesture/ social experiment or a genius marketing campaign?
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