- The rise of engagement marketing: Takeaways from #MKTGNATION
- Reflecting on 2012 and looking forward to the year ahead
- Facebook’s inability to stay focused and be original
- Achieving exponential user growth: Marketing in the new age
- Twitter’s walls are going up! And soon.
- Technology Trends and Disruptions in 2012
- The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space
- Reminder on why Business Blogging is essential
Category Archives: Marketing
Last week, along with 6,000 marketers and industry leaders, I made the trek to San Francisco for Marketo’s 2015 Marketing Nation Summit. The annual event is a great opportunity to exchange new ideas with fellow marketers, explore what’s new with lead …
When I first read Andrew Chen’s essay on how the VP of Marketing role is changing into a role best described as ‘Growth Hacker’, I was sold after the first paragraph. While I disagree with some parts of his post …
I am a huge fan of blogging for numerous reasons. Content marketing is one of the most critical components of online marketing because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that …
If you’re a marketer and have ever been tasked with thought-leadership for your organization, you will know what a lonely place it can be. Becoming a thought-leader in a particular sector/ subject matter does not happen overnight. It takes much effort, consistency and reputation building to churn out stellar content that will get you to that place.
One common oversight that organizations make when deliberating over their thought-leadership strategy is that they fail to leverage the skills, influence and deep insight of their employees; in the interest of maintaining control.
So what happens? Well, everything gets funneled through “corporate accounts” and the puck ends up stopping at marketing.
This is a common problem, especially with large organizations that don’t have the same flexibility and nimbleness that smaller businesses might have. This is exactly where small B2B companies can really thrive and empower their employees to solve their content problems.
Sure, there’s all the obvious stuff about how you won’t get any sleep when you are working on a startup, how you might end up neglecting your family, friends, girlfriend or boyfriend, how you will need to develop an unimaginable tolerance for risk, how you will have to learn to live in a shoebox or worse – with your co-founder, only to work through nights while eating left over pizza slices… and many more along the same lines.
Even though we know all this; it is always the emotional aspect of startup entrepreneurship that always gets us.
Learning to deal with this early on and being prepared for some low-blows while you build, iterate and make connections, will help you get there faster while saving you some stressful moments. Hopefully.