Category Archives: Corporate Culture

Reminder on why Business Blogging is essential

I am a huge fan of blogging for numerous reasons. Content marketing is one of the most critical components of online marketing because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that …
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Why Social Media Is Not Working For You: A Wake-up Call

Often businesses get overwhelmed by the hype around social media and jump right into it to avoid getting left behind. This tends to lead to a circumstance where a company expects to start seeing traction, but end up only burning rubber – simply because they haven’t thought things through properly.

They then tend look for issues with their quality of content or frequency of posting (which do contribute to take up in some capacity) without really looking at the big picture of why progress hasn’t been made.

Below are some common reasons why social media may not be working for your organization (apart from the fact that you sound like a corporate robot and not a real person):

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Posted in Corporate Culture, Marketing, Media, Social | Tagged , , , | 2 Comments

How To Turn Employees into Advocates and Leverage them for Content Marketing

If you’re a marketer and have ever been tasked with thought-leadership for your organization, you will know what a lonely place it can be. Becoming a thought-leader in a particular sector/ subject matter does not happen overnight. It takes much effort, consistency and reputation building to churn out stellar content that will get you to that place.

One common oversight that organizations make when deliberating over their thought-leadership strategy is that they fail to leverage the skills, influence and deep insight of their employees; in the interest of maintaining control.

So what happens? Well, everything gets funneled through “corporate accounts” and the puck ends up stopping at marketing.

This is a common problem, especially with large organizations that don’t have the same flexibility and nimbleness that smaller businesses might have. This is exactly where small B2B companies can really thrive and empower their employees to solve their content problems.
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Posted in Corporate Culture, Marketing | Tagged , , , , , , , | 5 Comments