- The rise of engagement marketing: Takeaways from #MKTGNATION
- Reflecting on 2012 and looking forward to the year ahead
- Facebook’s inability to stay focused and be original
- Achieving exponential user growth: Marketing in the new age
- Twitter’s walls are going up! And soon.
- Technology Trends and Disruptions in 2012
- The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space
- Reminder on why Business Blogging is essential
Author Archives: amrita
Hi folks, I thought I’d post this note here as I’ve had many people ask me why I haven’t posted anything in some time, why they haven’t been able to reach me, get face-time with me etc. Well the short answer …
If you’re a marketer and have ever been tasked with thought-leadership for your organization, you will know what a lonely place it can be. Becoming a thought-leader in a particular sector/ subject matter does not happen overnight. It takes much effort, consistency and reputation building to churn out stellar content that will get you to that place.
One common oversight that organizations make when deliberating over their thought-leadership strategy is that they fail to leverage the skills, influence and deep insight of their employees; in the interest of maintaining control.
So what happens? Well, everything gets funneled through “corporate accounts” and the puck ends up stopping at marketing.
This is a common problem, especially with large organizations that don’t have the same flexibility and nimbleness that smaller businesses might have. This is exactly where small B2B companies can really thrive and empower their employees to solve their content problems.
Sure, there’s all the obvious stuff about how you won’t get any sleep when you are working on a startup, how you might end up neglecting your family, friends, girlfriend or boyfriend, how you will need to develop an unimaginable tolerance for risk, how you will have to learn to live in a shoebox or worse – with your co-founder, only to work through nights while eating left over pizza slices… and many more along the same lines.
Even though we know all this; it is always the emotional aspect of startup entrepreneurship that always gets us.
Learning to deal with this early on and being prepared for some low-blows while you build, iterate and make connections, will help you get there faster while saving you some stressful moments. Hopefully.
The 123rd Annual Dinner, a highly anticipated soirée and a premier event in the city of Toronto, was an entertaining and spectacular night as suspected.
It was an absolute honor to have been present at this beautiful gala event hosted by the Toronto Board of Trade, featuring Jian Ghomeshi as MC and Guy Laliberté as the keynote speaker. Yes, this is the one and only Guy Laliberté who founded the famous Cirque du Soleil – watched and enjoyed my millions of people around the world.
Guy began his keynote by coming out on stage, quickly scanning the crowd with red clown noses on, and saying: Wow wow wow, I’ve never seen so many well dressed clowns in my life!