Author Archives: amrita

The rise of engagement marketing: Takeaways from #MKTGNATION

Last week, along with 6,000 marketers and industry leaders, I made the trek to San Francisco for Marketo’s 2015 Marketing Nation Summit. The annual event is a great opportunity to exchange new ideas with fellow marketers, explore what’s new with lead …
read more

Posted in Events, Marketing | Leave a comment

Reflecting on 2012 and looking forward to the year ahead

I’ve been holding on to this post for a few weeks now. I had planned to publish this in the first week of Jan, but decided not to, as at the time it just didn’t feel like the right forum. Plus, I …
read more

Posted in Personal | Tagged , , , , | 5 Comments

Facebook’s inability to stay focused and be original

As the Randi Zuckerberg story continues to blow up on the interwebs, I suddenly realized that in fact the bigger story lay in that Facebook was about the release a massive feature/ app called Poke. I say massive – because …
read more

Posted in Media, Social, Startups | Tagged , , , , , , | Leave a comment

Achieving exponential user growth: Marketing in the new age

When I first read Andrew Chen’s essay on how the VP of Marketing role is changing into a role best described as ‘Growth Hacker’, I was sold after the first paragraph. While I disagree with some parts of his post …
read more

Posted in Marketing, Product, Startups | Tagged , , , , , , , , | 1 Comment

Twitter’s walls are going up! And soon.

I was perplexed earlier this month when my tweets wouldn’t post to my LinkedIn profile. Sure I had changed my settings to post only those tweets with the hashtag #in, but that should’nt have caused any issues. Upon repeated attempts …
read more

Posted in Media, Social | Tagged , , , , , , | 3 Comments

Technology Trends and Disruptions in 2012

In this video blog post I talk about technology trends and disruptions I see coming in 2012. Some key themes include — enterprise software making a comeback, how there is a true globalization of startups and VC money, how social is changing for the better and lastly how reading and education are being disrupted.

Whats funny though is that I recorded this video over the weekend and Apple’s iBooks 2.0 and iTunes University announcements came out on Jan 19th (yesterday) and focused exactly on the last point I make — about education, learning and reading needing to be disrupted.

In any case, you must watch the recorded live stream of the Apple educational event if you haven’t already. Do it for your kids if not for yourself, because it will be their new reality very soon.

In a nutshell, Apple is first in line (and likely soon to become the leader) to completely changing the face of education by allowing students to access textbooks on their iPad, textbooks that are a lot more fun, interactive and engaging. And probably more impactful, by partnerning up with more schools than ever to release even more free classes on iTunes University from leading educational institutes like Stanford, Harvard, MIT etc. These free classes while intended for students and teachers in those schools and programs, can also be accesses for free by anybody with an iTunes account.

Almost unbelievable. I mean who wouldn’t want to take a 2 hour class at Stanford, for FREE, while sitting in their living room, right?

read more

Posted in Funding, Innovation, Media, Social, Startups | Tagged , , , , , , , , , , , , , , , | 3 Comments

The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space

Weaving a social context into your business is quickly becoming a prerequisite for success.

Fortune 500 companies are already investing in what is now known as the ‘Social Enterprise’, wherein employees easily collaborate with one another and use social media to connect with partners and customers like never before.

The Social Enterprise promises to connect companies with their customers and employees in a whole new way. In this post, I talk about what it means for a business to be social.

I also profile three Toronto startups – Viafoura, realSociable and Rypple – that are shaping the Social Enterprise pie, one slice at a time.

There are many aspects of a business that social enterprise technology can serve, and numerous software companies have emerged in the last few years to solve these problems.

Salesforce.com, one of the front-runners in bringing Social Enterprise technology to its clients, believes that:

85% of companies use social media to engage customers
64% of users are more likely to purchase from a company that helps them via social media
27% of companies active in social media report higher profit margins
read more

Posted in Profiles, Social, Startups | Tagged , , , , | 6 Comments

Reminder on why Business Blogging is essential

I am a huge fan of blogging for numerous reasons. Content marketing is one of the most critical components of online marketing because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that …
read more

Posted in Corporate Culture, Marketing | Leave a comment

The iPad2 and my Top 5 native iPad apps

Folks, I had recorded this back in August during my road trip to Philadelphia and Atlantic City and completely forgot to post it here! Take a look at the video, after which you can check out the top 10 list of my most-loved, most-used “productivity” iPad Apps.
read more

Posted in Gadgets, Innovation, Media, Mobile, Product | Tagged , , , , | 1 Comment

Steve Jobs: You’ve got to find what you love

“You’ve got to find what you love” These are the words uttered by Steve Jobs – at the Stanford Commencement speech in 2005 – who just stepped down today on Wednesday, August 23rd 2011, as the CEO of Apple Inc., …
read more

Posted in Gadgets, Innovation, Profiles | 1 Comment