About

“Great execution is the ultimate differentiator”

Hi there,

Thanks for stopping by techkik! My name is Amrita. I am passionate about a few things: disruptive ideas, taking new products to market, and working with great teams.

I moonlight with local tech startups, while leading the marketing team at a high-growth SaaS software firm in downtown Toronto.

Follow @AmritaMathur

A comp-sci grad by training, I landed a marketing job very early in my career and have been in marketing for high-tech companies ever since.

“Positioning is a torturous chaos until it isn’t”

I am most effective at companies that need to position/ repositioning their company and develop solid product marketing strategies.

I also often work with early-stage startups to help develop and refine their product strategy. Believe it or not, user growth and go-to-market planning is actually fun for me!

In my spare time, I help my husband with independent film-making. In fact, we’ve been working on a feature-film project for the past 18 months, and we cant wait to show you what we’ve been up to! Stay tuned for more in spring 2013.

If you’d like some help with your startup or MVP, or simply want to meet up and discuss theories of reality (or whatever else), drop me a line. I love spontaneous conversation.

My email is: amritamathur (at) me (dot) com with other online profiles listed below. Happy building!

 

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13 Responses to About

  1. Paul says:

    I enjoy reading your blog, and look forward to seeing where you take it in future articles. Thanks!

  2. Ajit Kini says:

    Amrita, found your thoughts and blog quite interesting. Good Luck!

  3. Shrad Rao says:

    Hey Amrita,

    This is a shoot the sh*! type message. I live in Halifax and am currently working on two (yep, i said two – crazy, i know!) tech startups. The word ‘startup’ is used pretty loosely around here and it is safe to say that only a few people (and i’m being generous :-) ) really understand what it takes to make it a reality. I am considering moving both projects to Toronto but I have heard people say that it is not much better. Would you mind connecting with me and giving me your thoughts on your own experiences in the TO entrepreneurial landscape? I would totally appreciate it!

    Thanks,
    Shrad

    • amrita says:

      Hey Shrad, thanks for your note. I have a post coming out shortly on the ups and downs in the startup space in Toronto – hopefully that will give you some insight.

      My short answer: you shouldn’t move here simply to be part of the startup world. You should move here if your (future) customers are here and/or if you are looking for talent to help develop or execute on your concept. Those are the only two things that matter at the end of the day.

      We live in a highly connected world and if you have a good product concept (and hopefully design), then you can make magic happen from anywhere. I’d suggest putting in the effort to make some ‘specific’ connections that will help you directly versus taking in all the noise that may exist in a turbulent and budding startup space like Toronto. Hope this helps and please feel free to send me an email anytime.

  4. Shrad Rao says:

    Hi Amrita,

    Totally appreciate your feedback. And it would be a yes to both your points on future customers & talent. Though, I would add that we are struggling here also because most investors fall into the ‘old school’ of thought and practice. I can’t tell you how many blank stares we get when we talk about some pretty prolific 2.0 features :-) . So, the investor fit is missing quite significantly. And I say this after almost a year of pounding the pavement. This is despite the fact that we have Mike Grandinetti as the godfather of our project and have signed up some early customers like RBC, Home Depot, Grant Thornton etc.

    Having said that, it is clear that you have an eye for UI/ UX and I think it would be awesome if you would take a look at our design/ experience (keeping in mind the intended audience) and give me your thoughts. I would love to chat on skype and give you a quick brief on the project. My id is shrad.rao. We are a couple of weeks away from having fully realized html pages but perhaps we can start the conv before then.

    Just to give you some context, our project Our Town Earth is an online venue for Persons with Disabilities and health challenges to connect with things that are important to them whether that involves finding a friend, a job or information about a product/ service.

    Thanks,
    Shrad

  5. Ian says:

    Hi Amrita,

    Thank you for the follow on Twitter looking forward to learning more about your projects and insights. I have added your blog feed to my google reader to follow your posts.

    I am very impressed by the amazing look and feel of your blog … really well done.

    Ian

  6. Hi Amrita,

    A first timer to your blog and thoroughly enjoyed it!!
    Hope to be here often and learn…

    ~Guri

  7. Jamie K says:

    Hi Amrita, I regularly read Techkik and have come to appreciate your honesty and insight on the latest tech developments. I would urge you to feature more tech startups though – we certainly need the help!

  8. Artur Bialecki says:

    Your blog looks awesome Amrita. Keep it up :)

  9. Karina Turgulova says:

    Love your blog Amrita! Some great insights on valuable topics.
    I’ll make sure to check in more often!

  10. Vivek Nanda says:

    This is my first visit here, and I loved your blog. I actually do the same on my personal blogs but that’s not so organized as your…A lesson to learn :)

    My Best Wishes !!

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