Thanks for stopping by techkik! My name is Amrita. A marketing strategist, idea monkey and entrepreneur at heart; I love working with great teams, taking new products to market and building cool disruptive stuff.
I often talk about about technology, startups and digital media. I also love good UX, film and all things Apple.
You should follow me on Twitter here and on GooglePlus here.
People describe me as being “webby”. I quite like that actually. In fact, I am currently tinkering with a little project of my own in the creative web space. Thank goodness for whiteboards!
In my day job I work as Director, Marketing at a SaaS software firm called PriceMetrix, prominent in the wealth and practice management space. We have one heck of a team and are on the fast-track to triple in 3 years! Nothing gets me more excited and happy to be part of a firm’s growth phase.
Outside of this, I often consult with and advise startups on product strategy, design, launch and growth. (Don’t worry, I am not going to spill any beans since I am under strict NDAs; but I did want to mention it because it is a significant part of my life.)
In my spare time however, I work on canvas, tend to my plants and debate theories of reality with friends. I am also part of the LadiesLearningCode movement and on the committee for CSI’s Women in ICT project.
Having grown up in Bombay, India I’ve had the opportunity to travel the Indian subcontinent and South East Asia extensively, as well as parts of Europe. I currently reside in Toronto, Canada with my better half who keeps me entertained by writing and directing edgy, over-the-top films.
If you want to chat about any of the above, or just shoot the sh*t, drop me a line. I love spontaneous conversation! My email is: amritamathur (at) me (dot) com with other online profiles listed below.
I still have much to learn, but am happy to share my enthusiasm and thoughts with whoever is interested to listen. Thanks very much, and have a good read!
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I enjoy reading your blog, and look forward to seeing where you take it in future articles. Thanks!
Thanks Paul. Dont be shy about suggesting topics!
Amrita, found your thoughts and blog quite interesting. Good Luck!
Wicked! I hope you continue to read and provide your comments and reactions.
Hey Amrita,
This is a shoot the sh*! type message. I live in Halifax and am currently working on two (yep, i said two – crazy, i know!) tech startups. The word ‘startup’ is used pretty loosely around here and it is safe to say that only a few people (and i’m being generous
) really understand what it takes to make it a reality. I am considering moving both projects to Toronto but I have heard people say that it is not much better. Would you mind connecting with me and giving me your thoughts on your own experiences in the TO entrepreneurial landscape? I would totally appreciate it!
Thanks,
Shrad
Hey Shrad, thanks for your note. I have a post coming out shortly on the ups and downs in the startup space in Toronto – hopefully that will give you some insight.
My short answer: you shouldn’t move here simply to be part of the startup world. You should move here if your (future) customers are here and/or if you are looking for talent to help develop or execute on your concept. Those are the only two things that matter at the end of the day.
We live in a highly connected world and if you have a good product concept (and hopefully design), then you can make magic happen from anywhere. I’d suggest putting in the effort to make some ‘specific’ connections that will help you directly versus taking in all the noise that may exist in a turbulent and budding startup space like Toronto. Hope this helps and please feel free to send me an email anytime.
Hi Amrita,
Totally appreciate your feedback. And it would be a yes to both your points on future customers & talent. Though, I would add that we are struggling here also because most investors fall into the ‘old school’ of thought and practice. I can’t tell you how many blank stares we get when we talk about some pretty prolific 2.0 features
. So, the investor fit is missing quite significantly. And I say this after almost a year of pounding the pavement. This is despite the fact that we have Mike Grandinetti as the godfather of our project and have signed up some early customers like RBC, Home Depot, Grant Thornton etc.
Having said that, it is clear that you have an eye for UI/ UX and I think it would be awesome if you would take a look at our design/ experience (keeping in mind the intended audience) and give me your thoughts. I would love to chat on skype and give you a quick brief on the project. My id is shrad.rao. We are a couple of weeks away from having fully realized html pages but perhaps we can start the conv before then.
Just to give you some context, our project Our Town Earth is an online venue for Persons with Disabilities and health challenges to connect with things that are important to them whether that involves finding a friend, a job or information about a product/ service.
Thanks,
Shrad
Hi Amrita,
Thank you for the follow on Twitter looking forward to learning more about your projects and insights. I have added your blog feed to my google reader to follow your posts.
I am very impressed by the amazing look and feel of your blog … really well done.
Ian
Hi Amrita,
A first timer to your blog and thoroughly enjoyed it!!
Hope to be here often and learn…
~Guri
Hi Amrita, I regularly read Techkik and have come to appreciate your honesty and insight on the latest tech developments. I would urge you to feature more tech startups though – we certainly need the help!
Your blog looks awesome Amrita. Keep it up
Love your blog Amrita! Some great insights on valuable topics.
I’ll make sure to check in more often!
This is my first visit here, and I loved your blog. I actually do the same on my personal blogs but that’s not so organized as your…A lesson to learn
My Best Wishes !!