Reminder on why Business Blogging is essential
A blog post isn’t limited to existing solely on that blog. It can be passed around via email, shared on social networking sites, submitted to social bookmarking sites, included in newsletters our clients produce for our users and much more.
Still not convinced a company blog is valuable? Here are a few reasons why:
1. Establish ourselves as an industry authority
Users want to purchase from/work with the best in the business. Routinely updating a company blog can help you build our brand’s reputation as an industry expert and valuable resource.
2. Help educate your users/clients
Having an educated target audience can make it much easier for you to promote your products/services. If potential clients have a firm understanding of your product benefits, it is easier to position your brand as the solution to their problem. You don’t have to explain as much general information in your messaging and can focus on more important topics.
3. Build our online presence
Individual blog posts can rank in the search engines like any page on your website. When optimized to include the most appropriate keywords, your blog can help increase your brand’s presence in the SERP for the related long-tail keywords searches.
4. Humanizes your brand
People like to do business with other people, not faceless corporations. When you attach an actual name to your blog (whether it be our executives or any other employee), you are giving your company an actual persona. Having content written by a person and not “Company Name” means you can afford to throw a little style and personality into your posts.
5. Promote your products/services
A business blog should mainly be used to inform and educate, but a little self-promoting post every now and again is perfectly acceptable. A business blog is the perfect place to announce new product launches or let your readers know about an upcoming tradeshow or conference you will be making an appearance at. Someone who reads your blog has already self-identified themselves as your target audience.
6. Respond to a crisis
Hope this never happens to any of us, but when bad stuff happens, companies don’t have the luxury of hiding out until it blows over or holding a press conference next week. The public, especially clients expect a response and they expect it now. Silence is almost never the best option and a company blog is a fantastic place to issue public statements and updates as a situation gets resolved. You want to keep the lines of communication open and transparent.