- The rise of engagement marketing: Takeaways from #MKTGNATION
- Reflecting on 2012 and looking forward to the year ahead
- Facebook’s inability to stay focused and be original
- Achieving exponential user growth: Marketing in the new age
- Twitter’s walls are going up! And soon.
- Technology Trends and Disruptions in 2012
- The Social Enterprise is here in full force! Profiling 3 Toronto startups in the space
- Reminder on why Business Blogging is essential
Monthly Archives: November 2011
Weaving a social context into your business is quickly becoming a prerequisite for success.
Fortune 500 companies are already investing in what is now known as the ‘Social Enterprise’, wherein employees easily collaborate with one another and use social media to connect with partners and customers like never before.
The Social Enterprise promises to connect companies with their customers and employees in a whole new way. In this post, I talk about what it means for a business to be social.
I also profile three Toronto startups – Viafoura, realSociable and Rypple – that are shaping the Social Enterprise pie, one slice at a time.
There are many aspects of a business that social enterprise technology can serve, and numerous software companies have emerged in the last few years to solve these problems.
Salesforce.com, one of the front-runners in bringing Social Enterprise technology to its clients, believes that:
85% of companies use social media to engage customers
64% of users are more likely to purchase from a company that helps them via social media
27% of companies active in social media report higher profit margins