Monthly Archives: June 2011

Often businesses get overwhelmed by the hype around social media and jump right into it to avoid getting left behind. This tends to lead to a circumstance where a company expects to start seeing traction, but end up only burning rubber – simply because they haven’t thought things through properly.

They then tend look for issues with their quality of content or frequency of posting (which do contribute to take up in some capacity) without really looking at the big picture of why progress hasn’t been made.

Below are some common reasons why social media may not be working for your organization (apart from the fact that you sound like a corporate robot and not a real person):