Monthly Archives: January 2011

Response to Robert Scoble’s post on Angry Birds as the next Identity player

Posted on January 30, 2011 by amrita

This is a video response to Robert Scoble’s recent blog post on how Angry Birds could be the next major identity player.

Watch and let me know if you agree or disagree.

Oh by the way, mad props to Kik Messenger in advance. I’ve talked about them a little in this video as well.
read more

Posted in Mobile, Startups | Tagged , , , , | 5 Comments

Creativity and Innovation Go Hand in Hand

Posted on January 19, 2011 by amrita

What do creativity, music and innovation have in common?

I recently watched a TED talk by researcher and musician Charles Limb, who conducted a bunch of experiments on jazz musicians and rappers – highly creative people – to see if the functional MRI scans of their brain activity was similar. He wanted to try and determine (and tap into) the secrets of the creative mind.
read more

Posted in Innovation, Startups | Tagged , , , | 9 Comments

Value proposition in commercials – favorites of 2010

Posted on January 10, 2011 by amrita

In the spirit of traditional advertising still having merit and the beginning of another great new year, I have put together my top 3 favourite commercials of 2010. The criteria for this short-list was simple: commercials should have articulated value proposition simply and succinctly while capturing the attention of the intended audience.
read more

Posted in Marketing, Media | Tagged , , , , | 1 Comment