amrita Google Whale Swallows Up Several Nifty Companies

Lately, I’ve been obsessed with Google. I’ve mentioned the giant (err, whale) in 2 of my last 5 posts! (I see a trend developing here). Since I’ve been thinking about them so much, I figured it would only be fitting to have a running list of all the companies they have acquired in 2010. I say “running” list, because the year is not over yet!

In any case, happy holidays everyone, check out the list and feel free to comment if I have missed any acquisitions.

Here we go, Google Acquisitions in 2010:

Aardvark for $50 Million for integration with Google Talk and other products.

Agnilux for an undisclosed amount, presumably for integration with Android and their mobile advertising platforms.

Angstro for an undisclosed amount for integration with not sure what – perhaps to help build up GoogleMe?

BlindType for an undisclosed amount, already integrated with Android.

Bump Top presumably for $30 Million, to be integrated with Android.

DocVerse for $25 Million; already integrated with Google Docs.

Episodic for an undisclosed price, already integrated with Youtube.

Invite Media for $80 Million, for integration with DoubleClick.

Jambool for $70 Million, to help with their Social Gaming strategy

LabPixies for an undisclosed amount, for integration with iGoogle.

Like.com for $100 Million, to be integrated with boutiques.com.

Instantiations for an undisclosed amount, for integration with Google Web Toolkit.

Metaweb for an undisclosed amount, presumably to strengthen their Search capability.

reMail for an undisclosed price; already integrated with Gmail.

Phonetic Arts for an undisclosed amount for integration with Google Voice. (In fact, I think Google Voice has been offered for free all of 2011, mainly because whatever integration they were planning has not been completed).

Picnik for $5 Million; integrated with Picasa.

Plannr for an undisclosed amount, presumably for integration with Android (and maybe Google Me?).

Simplify Media for an undisclosed amount, to be integrated with Android.

Slide for $182 Million to help with their Social Gaming strategy

SocialDeck for an undisclosed amount to help with their Social Gaming strategy.

Quiksee for $10 Million to be integrated with Google Maps.

Widevine Tecnologies for an undisclosed amount for integration with Google TV and/or YouTube.

Zetawire for an undisclosed amount for integration with Android and their NFC related tech.

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9 Responses to Google Whale Swallows Up Several Nifty Companies

  1. Rohan Vimalachandran says:

    You may want to check out this analysis of Google’s 2010 acquisition activity: (http://realbusiness.co.uk/internet_business/googles_2010_acquisition_activity__analysis). Pretty interesting addendum to your post.

  2. There are a couple of interesting patterns on Google’s acquisition practices: (i) They facilitate integration with their applications/services – effectively enabling a form of crowd sourcing in terms of product/service development; (ii) Picking the best companies in a given product segment is an effective means of acquiring engineering/CS/entrepreneurial talent.

  3. amrita says:

    Turns out Google has also recently dropped $1.9 billion to acquire one of the largest and most historic buildings in New York city. Full report here: http://bit.ly/ewm7LO

  4. Saurabh Gupta says:

    Blog design is pretty impressive, clean and elegant. I would love to see disqus integration along with more new posts 😉

  5. matheus says:

    That’s right I’m a whale!

  6. Brennan says:

    I had heard that google swallowed up Aardvark, but not some (or all) of these other ones. Interesting you use the term whale…I just finished reading a sales and marketing book called whale hunting…have you read it? Or was that a completely original reference to a very large mammalian enterprise eating all the little tech-fishies? Eh heh.

  7. amrita says:

    Haha completely original Brennan. Although, it has become a common pattern for large tech companies that cannot innovate anymore, to go out and acquire forward looking technologies. The unfortunate part however that several companies get bought out but don’t go anywhere… they get swallowed within an enterprise framework. Think Microsoft and even Apple to some extent.

  8. amrita says:

    Guess we should add Motorola to the list? $12.5 Billion acquisition by Google with 17000+ patents.

    Larry Page has said that purchasing the handset maker will bolster Google’s Android mobile operating system and increase the number of patents it owned.

    Although Macquarie Capital thinks otherwise. “This is an emphantic exclamation point that Google is a mobile company,” said Ben Schachter, an analyst with Macquarie Capital. “This is clearly a defensive deal, they were backed in a corner and they had to protect the Android platform.”

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